Jason Holloway

jason holloway youngFrom an early age, Jason Holloway dreamed of a career in one of two fields: Broadcast Journalism or Civil Engineering. When the time came to make an ultimate decision, he chose the former in order to avoid as many Mathematics classes as possible. Happily, that choice led him to his dream career in TV Marketing and Creative Services. Today, Jason is an Emmy award winning Assistant Creative Director for WCVB, the ABC affiliate in Boston, Massachusetts. Peers recognize him as a visionary in the broadcast television marketing industry.

14 years ago, Jason began his television career here in Abilene. His first job was Associate Producer for KTAB—editing video, assisting with news copy writing, and running the prompter for his childhood idol: the one and only Bob Bartlett. Jason was constantly eager to learn and undertake new responsibilities; by the time he left KTAB, he had worked as a producer, photographer, reporter, and sports anchor. Jason has worked his way up the ladder in the television industry. In addition to stations in Abilene, he has applied his trade at KTUL in Tulsa, OK and KMOV in St. Louis, MO—the number 59 and 21 television markets, respectively. In St. Louis, Jason found his calling by tackling a new challenge: marketing and promotions. After serving years as Promotions Manager at KMOV, Jason recently accepted the position of Assistant Creative Services Director in Boston—a top 10 television market serving more than 2.36 million TV-homes in a combined metropolitan area of roughly 8 million people. When asked about the rigors of working in such a high-stress environment, Jason responds: “I never feel like I’m working a day in my life, because I love what I do so much. Growing up on the farm, getting up with the sun to work before school, coming home and changing clothes to work after school until the sun would set… that was work.”

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In St. Louis, Jason helped reestablish KMOV as a powerhouse station in the market. Under his watch, Nielsen ratings and station preference increased by significant amounts. More than once, KMOV was recognized for achieving the top-rated late newscast in the nation. At WCVB in Boston, Jason enjoys the new opportunity of working for the accepted #1 television station in the market; a station with a distinctive history—a multiple-time winner of the prestigious Edward R. Murrow award for Journalism Excellence.

Jason’s thankful for the solid foundation of knowledge he received attending Wylie schools; he attributes the school system’s success to it’s extraordinary teaching staff and leadership. A 1999 graduate, he went on to study Broadcast Journalism at Abilene Christian University, where he also served as an announcer for Abilene Public Radio, KACU.

When he’s not “making TV,” Jason still enjoys researching all things Engineering: skyscrapers, interchanges, and general infrastructure. He also passes time by studying population trends and demographic information collected from metropolitan areas in countries the world over. Jason is what many folks would deem a total nerd.

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